Plan the Content, Fill the Pipeline
Clients pay for outcomes. Content that attracts and leads that convert are the two outcomes they value most.
Build a 7-day content plan for a real business type
Define content pillars and calls to action
Understand the lead generation process end to end
Start your lead generation system
Learning Objectives
Pillars, audience, formats and calendars.
Educational, promotional and engagement content balance.
Turn attention into inquiries.
Ideal client profile, sources and qualification.
Record and maintain accurate prospect data.
Trainer Discussion
Demonstration & Examples
A small clinic wants more bookings from Instagram.
A restaurant with no website and 3,000 Facebook followers.
Seatwork
Objective
Produce a usable weekly content calendar.
Instructions
Expected Output
A 7-day content calendar with pillars and CTAs.
Suggested Time
50 minutes
Status
Not started
Application
You save an agency owner 6 hours a week by planning content in advance
A coach's inquiries rise because every post has a real CTA
Your lead list gives a sales team something to work with the same day
You become the VA who brings the client revenue, not just tasks
Asynchronous & Take-Home
Begin building your lead generation system: define your ideal client profile, choose your lead sources, and set up the tracking sheet with all required fields.
Deliverable
An ideal client profile document and a prepared lead tracking spreadsheet.
Submission
Share the spreadsheet link in your Drive '04 Leads' folder.
Student Challenge
Discussion Prompt
“Take one promotional post and rewrite it so it delivers value first — without losing the offer.”
Daily Recap
Day 9 is local lead generation — bring your tracking sheet ready to fill.