Day 9 of 17Lead Generation

Day 9 — Local Lead Generation

Find the Business, Find the Decision Maker

Anyone can copy a list. A professional VA delivers verified leads a client can call today.

01

Research local businesses using maps, directories and social media

02

Identify decision makers and verify contact details

03

Build a qualified prospect list with 10 data fields

04

Apply quality checks to every row

Training ProgressDay 9 / 17

Learning Objectives

What you will master today

Slide 2
Objective 1

Local Research

Find businesses using Google Maps and directories.

Objective 2

Decision Makers

Identify who actually approves the purchase.

Objective 3

Data Accuracy

Verify emails, numbers and websites before delivery.

Objective 4

Qualification

Score prospects against the ideal client profile.

Objective 5

Lead Tracking

Maintain a clean, sortable prospect sheet.

Trainer Discussion

Talking through the concepts

Slide 3

What local lead generation is

  • Targeting businesses in a defined geographic area
  • Highest value for service businesses and agencies
  • Volume matters, but verified data matters more

Where to look

  • Google Maps by category and radius
  • Business directories and chambers of commerce
  • Facebook and Instagram business pages
  • Company websites: About and Team pages

Verification standards

  • Website status: live, broken, none
  • Email found on site vs guessed (never guess silently)
  • Last social activity within 60 days
  • Note the specific gap the client can solve

Demonstration & Examples

How this looks in real client work

Slide 4
Demo

Maps to spreadsheet in 8 minutes

Find 10 dental clinics in one city with no website.

  1. 1Search category + location in Maps
  2. 2Filter results with no website field
  3. 3Capture name, address, phone, rating
  4. 4Cross-check Facebook for the owner's name
Demo

Finding the decision maker

A 12-person marketing agency.

  1. 1Check the About/Team page
  2. 2Confirm the title on LinkedIn
  3. 3Match the email pattern used by the company
  4. 4Record the source of every data point

Seatwork

Activity 1 of 1

Slide 5.1
Seatwork #1In-Class Seatwork60 minutes

Build a Local Prospect List

Objective

Deliver a verified list of qualified local businesses.

Instructions

  1. 01Choose one industry and one city
  2. 02Research 15 businesses
  3. 03Record: Business Name, Website, Industry, Location, Contact Person, Email, Phone, Social Media, Website Status, Notes
  4. 04Verify every email and phone number
  5. 05Mark each lead as Qualified or Not Qualified with a reason

Expected Output

A 15-row verified prospect list with qualification notes.

Suggested Time

60 minutes

Status

Not started

Application

How a professional VA uses this with clients

Slide 6

A real estate agency starts calling your list the same afternoon

A service business books three appointments from 15 verified leads

Your accuracy earns you a recurring weekly lead-gen retainer

You become the VA whose data never needs cleaning

Asynchronous & Take-Home

Work to complete after the session

Slide 7
Take-Home Activity #4 (continued)

Expand Your Lead Generation List

Continue building the lead generation list started on Day 8. Grow it to at least 40 verified rows and add a summary tab with counts by qualification status.

Deliverable

A 40+ row verified lead sheet with a summary tab.

Submission

Update the same sheet in your Drive '04 Leads' folder and notify the trainer.

Student Challenge

Apply it right now

Challenge

Discussion Prompt

“You found 50 businesses but only 12 have verified emails. What do you deliver to the client and what do you say?”

Daily Recap

Great Work! Day 9 Completed.

Final Slide

What we learned

  • Local research methods
  • Decision maker identification
  • Verification and qualification standards
  • Prospect list structure

Skills gained

AccuracyAttention to DetailReliabilityInitiative

Remember

  • Never deliver unverified data
  • Notes turn a list into intelligence
  • Qualified 15 beats unqualified 150

Prepare for next

Day 10 covers typing endurance and travel assistance — bring headphones for the typing tests.

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