Be Remembered, Not Just Hired
There are thousands of Virtual Assistants. A brand is how a client remembers which one you are.
Define your VA brand identity and target client
Write your unique value proposition
Choose brand colors and fonts you will use everywhere
Start a Canva branding campaign
Learning Objectives
What personal branding is and why VAs need one.
Choose the niche and client type you serve best.
Say what you do, for whom, and why it matters.
Colors, fonts and consistency across every touchpoint.
Align your profiles with your brand.
Trainer Discussion
Demonstration & Examples
Generic 'hardworking VA' vs 'Real Estate VA specializing in CRM and listing coordination'.
Formula: I help [client type] to [result] by [service] so they can [benefit].
Seatwork
Objective
Complete your personal brand blueprint.
Instructions
Expected Output
A one-page brand blueprint document.
Suggested Time
45 minutes
Status
Not started
Application
A coach chooses you because your brand speaks directly to coaches
Your proposal, invoice and email signature all look like one business
Referrals describe you consistently to other clients
You can raise your rate because you are positioned, not generic
Asynchronous & Take-Home
Design a 3–5 page branding campaign using your blueprint. Suggested pages: Brand Introduction, About the VA, Services, Target Client, Call to Action.
Deliverable
A 3–5 page PDF exported from Canva using your chosen colors and fonts.
Submission
Upload the PDF and Canva link to your Drive '03 Marketing' folder.
Student Challenge
Discussion Prompt
“In one sentence, tell a client why they should remember YOU instead of another VA — with no generic adjectives.”
Daily Recap
Day 8 covers content planning and lead generation — bring a sample business you'd like to work with.